Yulia Zee

Writer. Storyteller. Editorial Director.

I help brands, companies and people chisel ideas into messages that are clear, meaningful and easy to understand.

I focus on brand strategy, brand voice and personality, content creation and copywriting.

I am drawn to simplicity, elegance and edge above all else.

I use words to uncover inspired human truths about who you are or want to become.

I’ve imagined stories for brands like La Mer, Smashbox Cosmetics, Kate Spade, Michael Kors, Loren Stewart, Tech Open Air Berlin, INSCAPE meditation, AU|rate and more.

What I Do

BRAND VOICE

Establish a true-to-you tone, vocabulary and style that ensures your unique personality comes across everywhere people interact with your brand.

EDITORIAL STRATEGY

Define the “big picture” brand story, content pillar themes and ideas, collaborations, editorial guidelines, calendars, tailored brand bibles and detailed execution plans across your site and social media platforms.

STORYTELLING

Curate fun, full-fledged campaigns and bite-sized stories that elevate the brand and result in culturally-relevant, human-centric experiences.